*What does the Blog title mean?!

Many hold that modern commercial insurance started in the mid 1600's at Edward Lloyd's coffee shop which was a popular meeting place for local merchants and shippers. To insure a shipment and earn a premium, a wealthy merchant would 'write' their name 'under' the description of the vessel/voyage posted on the wall of Mr. Lloyd's coffee shop. For a premium, the shippers were able to transfer risk to these 'underwriters' and make their voyages feasible ventures. This process of transferring risk continues today with insurance carriers 'underwriting' various risk transfer offers from brokers and their clients.